AMR – Taking Aston Martin to new extremes
Reflecting Aston Martin’s racing pedigree, AMR takes technology and inspiration from motorsport to amplify the sporting prowess across their model range. With enhanced performance, sharper dynamics and more powerful design language, AMR takes Aston Martin’s road cars to new and exciting extremes.
Two AMR concepts were unveiled in Geneva recently: The Rapide AMR and Vantage AMR Pro. The Rapide represents the first tier of AMR, enhancing the four-door sports car with a comprehensive suite of power, chassis and styling upgrades, plus a spectacular new interior treatment. The Vantage AMR Pro - heavily influenced by Aston Martin Racing’s WEC winning V8 Vantage GTE - is the pinnacle; an uncompromising demonstration of AMR’s ‘Track to Tarmac’ philosophy whereby race technology is transferred to road cars.
Underlining Aston Martin’s commitment to its new high-performance brand, AMR’s European development and brand centre will be based at Aston Martin’s state-of-the-art Nürburgring Test Centre.