McLaren commemorates Senna's maiden championship
McLaren Special Operations (MSO) has completed a unique new McLaren P1™ GTR bespoke project to mark the 30th anniversary of Ayrton Senna’s maiden Formula 1 World Championship. The striking McLaren P1 GTR is liveried in the iconic colours of then-sponsor Marlboro - synonymous with McLaren for more than 20 years – as they appeared on the MP4/4 that propelled him to the first of three F1 titles.
The car was commissioned by a McLaren collector who was inspired by Ayrton Senna from a young age and wanted to create a tribute that echoed the Brazilian’s trademark perfectionism. Working in close collaboration with the MSO team over the past three years the owner oversaw every detail of the project, resulting in a car worthy of Senna himself.
The core colours are the famous McLaren Rocket Red and Anniversary White that echo those of the Marlboro brand. Detailing includes the Senna Brand Trademark on the front splitter as well as in front of the air intake and each door, with the ‘Senna’ script and ‘Driven to Perfection’ slogan on the doors and intake. The doors also show the Brazilian flag and the bar code used in lieu of Marlboro script when required by advertising restrictions. More than 800 hours was spent on painting and other external points include Senna’s 1988 race number ‘12’ on the nose, bespoke 30th anniversary laurels behind the side windows and discreet branding acknowledging a range of McLaren technical partners past and present.